Studio Go to: California Fashion in an East Coast Enclave

By most measures, Hollie Velten-Lattrell’s profession trajectory isn’t an easy one. After graduating from UC Santa Barbara, the place she studied fashionable dance, the Folsom, CA, native began a jewellery assortment (which landed her on the pages of Elle France), then a clothes line (which was carried at Fred Segal). Later, she grew to become a vogue and equipment purchaser (Anthropologie), adopted by a stint as a textiles purchaser (West Elm). Her skilled journey additionally included pit stops as consulting artistic director, pattern forecaster, stylist, and set designer.

But, while you hear Hollie inform her story about how she got here to personal this candy little inside design studio in Maplewood, NJ, you notice that the street she’s traveled is way extra direct than what’s proven on her resume. “My mother and father had been California hipsters within the ’70s. He was a photographer and she or he was this long-haired magnificence, a flight attendant. I spent my youth desirous to develop as much as be her,” she says.

Her mother unexpectedly handed away proper earlier than Hollie gave delivery to her first little one, however her affect is enduring. “There’s an invisible line that connects me to her,” says Hollie, whose love for vogue and inside design all lead again to her mother. She is her mom’s daughter, in spite of everything.

Beneath, Hollie provides us a tour of her design studio, which has a New Jersey tackle however resides in spirit in California.

Images by Danielle St. Laurent, courtesy of Areas by Holllie Velten.